Parents
- 89% Female, 11% Male
- 75% are between the ages of 25-45
- 86% are college or post-graduate educated
- 43% are employed full-time, 15% are employed part-time
- 10% work from home
- 42% have a HHI of 70K, 21% have a HHI of $100K+
Children
- 21% are under the age of 2
- 41% are 2-4 years old
- 44% are 5-9 years old
- 21% are 10-12 years old
- 98% of our readers are the primary shopper for themselves, their children, their spouse and the household
- 70% of our readers do not subscribe of national parenting publications
- 53% of our readers do not subscribe to local newspapers
